Women@Work Network Demographics
About Our Top-Notch Candidates
Our rapidly growing network currently includes 5,000 professional women. The largest concentration (77%) reside in New York Metropolitan area and the next largest population is in the Boston metro area.
Through our new Nationwide Chapters program we are increasing membership weekly in cities across the country. Presently we have networking chapters established in 15 cities coast to coast—located in the Los Angeles, Tampa, Atlanta, Boston, Pittsburgh, Seattle and New York metro areas. Additional networking chapters are under development in 20 additional cities. In early 2009 we expect to have a presence in every major metropolitan market nationwide.
Personal Profile
• 36% are between the ages of 35 and 45; 45% are between the ages of 46 and 55.
• 72% have household incomes over $100,000 with 35% having household incomes above $200,000. 80% own their homes. 92% of the women in our network are involved with or solely responsible for managing household finances.
Educational/Professional Background
• 95% have a four-year college degree and 60% have an MBA, JD or other advanced degrees.
• 60% have more than 10 years of experience. In contrast, only 30% of the mass market candidates of one large competitor job board focused on women have more than 10 years of experience and only 54% have college degrees.
• 40% of the women in our network are returning professionals. 94% of these women have been out the workforce for five years or less.
• 90% are seeking mid to senior management positions, and the majority is seeking full time (or full time+) positions. 43% are seeking salaries in the range of $50,000 - $99,000; 43% are seeking salaries in the range of $100,000 - $199,000; and 6% are seeking salaries $200K+.
Current Traffic to the Women@Work Network Site
• The site has more than 12,000 unique visitors and 50,000+ page views each month. Traffic is expected to rise exponentially with the launch of new web site and Job Board; through several new online advertising initiatives via Google Ad Words, and via the nationwide expansion of our networking chapters.
• October 2007 survey confirmed that 85% of women in network consider Job Board to be the most valuable aspect of our site and 90% recommend site to other professional women in their personal networks.

